Family Freezed Rebrand

A rebranding project for a school project. Updating, customizing and modernizing a logo to fit the feel of the product and overall company.

Family Freezed is locally run out of Calgary, Canada, whose previous branding lacked the personality and quirkiness that is expressed by the company and product. The product has a fun modern twist, which the old logo lacked. This rebranding project was built around the following key words that Family Freezed uses to describe their business. 

 
Current Logo


Fresh
We pride ourselves in only using the freshest ingredients in our gourmet ice pops.

Local

We are a Canadian born company, we try to use local as much as possible.  

Handmade
Everything we make is handmade, done in small, tasty batches.

Complete stationery set: Business Cards, Letterhead, and Envelope
Front and Back of Letterhead
 
Business Card: Custom color marbling for business cards.
Mockup template by behance.net/piatowski_kamil
 
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